Marketing Plan and Strategy

MRKT-621
Closed
University Canada West
Vancouver, British Columbia, Canada
Daniel Oskooei
Daniel Oskooei He / Him
Full time faculty
(8)
6
Timeline
  • October 1, 2024
    Experience start
  • October 1, 2024
    Initial Marketing Plan Meeting With Business Owner
  • October 8, 2024
    Marketing Plan Proposal Approval by Client
  • October 29, 2024
    Alignment Meeting
  • November 12, 2024
    Final Marketing Plan Presentation
  • November 26, 2024
    Experience end
Experience
4/4 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Agriculture, Apparel & fashion, Consumer goods & services, Entertainment, It & computing
Categories
Market research Market expansion Product or service launch Sales strategy
Skills
marketing strategies environmental analysis integrated marketing communications goal setting performance appraisal master of business administration (mba) marketing metric system marketing planning marketing mix
Student goals and capabilities

Companies will benefit at least 3 (up to 5) groups of MBA students who will provide them with integrated marketing strategy and plan. The marketing plan will consist of the following.

  • Mission and vision (based on the business owner's or executives' provision).
  • Situational and environmental analysis.
  • Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
  • Integrated Marketing Communication (IMC) plan.
  • Marketing plan performance evaluation matrix.


Students
Post-graduate
Beginner, Intermediate levels
100 students
Project
20 hours per student
Level UP Teams assign students to projects
Teams of 3
Expected outcomes and deliverables
  • Conducting market and industry research and secondary data gathering and analysis.
  • Identifying company marketing issues objectives, and goals.
  • Setting up marketing strategies and plans to reach those goals.
  • Clarifying marketing goals (SMART).
  • And creating metric systems to measure achievements upon set goals in different periods.



Project timeline
  • October 1, 2024
    Experience start
  • October 1, 2024
    Initial Marketing Plan Meeting With Business Owner
  • October 8, 2024
    Marketing Plan Proposal Approval by Client
  • October 29, 2024
    Alignment Meeting
  • November 12, 2024
    Final Marketing Plan Presentation
  • November 26, 2024
    Experience end
Project Examples

Small and Medium-sized companies and Startups need the following:


  • Creating marketing plans and strategies from scratch for companies that do not have marketing plans and strategies. This project will involve secondary data gathering and analysis.
  • They have conducted market and industry research but want to accomplish their marketing plan and strategies.
Companies must answer the following questions to submit a match request to this experience:

Would you please introduce your company?

What are your main marketing objectives and expectation from this project?

Have you conducted any market and industry research or partial marketing plan?