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Marketing Management (Fall 2024)

MRKT621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Alexander Sakharov
Faculty
(9)
6
Timeline
  • October 15, 2024
    Experience start
  • November 4, 2024
    Project Proposal
  • December 7, 2024
    Experience end
Experience
3/3 project matches
Dates set by experience
Preferred companies
Canada
Startup, Family-Owned, Large enterprise, Non profit, Small to medium enterprise
Any industries
Categories
Advertising Customer segmentation Digital marketing Marketing analytics Marketing strategy
Skills
strategy presentation analysis
Student goals and capabilities

This semester, students working in groups of 5 to 6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Students
Graduate
Intermediate, Advanced levels
35 students
Project
15 hours per student
Students self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit a 10-15 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf/ppt slide deck summarizing their key findings and recommendations to share with your employees.

At the end of the project timeline, students will present their key findings and recommendations in a 15-minute presentation (in class or online).

Project timeline
  • October 15, 2024
    Experience start
  • November 4, 2024
    Project Proposal
  • December 7, 2024
    Experience end
Project Examples

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy.


This project is fully based on the 4Ps approach (Product, Price, Place, and Promotion). Each team will work on the Promotion part and another of their and the company's choice (product, place, or price).


Please consider that the project has a strategic (not tactical) approach. It means that the teams won't be working on very specific elements (such as writing a blog, creating a graphic or context ad, etc.)

Companies must answer the following questions to submit a match request to this experience:

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (a week of April 22-28).

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a bi-weekly office hour with the students about 20 min per team)

Available to attend the studentsโ€™ marketing plan online or on-campus presentation during the final week of the course as well as to provide feedback to the instructor and students within 7 days.