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Business Consulting Capstone (Jan 2023) PG1
BUSM6180 PG1
What business, marketing, organizational, or management improvements can you implement to help you achieve your business goals? In this capstone project, students will help you develop a solution for a business-related opportunity you may be facing. Beginning in January, teams of students will spend 11 weeks working with your organization to support you with achieving your key business objectives by developing a recommended plan of action.
Business Consulting Capstone (Fall 2022) PG2
BUSM6180 PG2
What business, marketing, organizational, or management improvements can you implement to help you achieve your business goals? In this capstone project, students will help you develop a solution for a business-related opportunity you may be facing. Beginning in September, teams of students will spend 11 weeks working with your organization to support you with achieving your key business objectives by developing a recommended plan of action.
Business Consulting Capstone (Fall 2022) PG1
BUSM6180 PG1
What business, marketing, organizational, or management improvements can you implement to help you achieve your business goals? In this capstone project, students will help you develop a solution for a business-related opportunity you may be facing. Beginning in September, teams of students will spend 11 weeks working with your organization to support you with achieving your key business objectives by developing a recommended plan of action.
Marketing Communications Practicum (Second Session)
MRKT 4201
Looking to elevate your organization, and bring it to the next level? Bring on students from Kwantlen Polytechnic University to be your student-consultants, in a project-based experience. Students will work on one main marketing communications project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this online course learn the fundamentals of market segmentation, positioning and targeting while acquiring skills in the alignment of all aspects of an organization's communication, covering a complete range of target audiences, to create a coherent integrated communication program. They will manage the organization's brand identity and communication with consumers, media, governments, employees, shareholders and community groups. We are looking to partner with non-profit organizations only in BC, Canada.
HSCI 4380: Critical Evaluation
HSCI 4380
Scoping reviews with a health-related research question. If an organization needs to have an literature review of academic literature synthesized to answer a specific health-related research question (e.g., effectivness of a medication, device, etc). Students would work with the organization to develop a proposal of a very targeted research question and then final report. Students will not be conducting primary research but rather will be doing secondary analysis of existing research.
Marketing Communications Management
MRKT 3211 - Section 01
Looking to elevate your organization, and bring it to the next level? Bring on students from Kwantlen Polytechnic University to be your student-consultants, in a project-based experience. Students will work on one main marketing communications project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this marketing communications course learn the essential marketing communications skills associated with strategic planning, briefing creative services, and delivering creative projects through a variety of traditional and contemporary marketing media. They learn how key messages and graphic standards are delivered effectively and consistently to achieve marketing communications objectives. We are looking to partner with clients only in BC, Canada
Marketing Communications Practicum
MRKT 4201
Looking to elevate your organization, and bring it to the next level? Bring on students from Kwantlen Polytechnic University to be your student-consultants, in a project-based experience. Students will work on one main marketing communications project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this online course learn the fundamentals of market segmentation, positioning and targeting while acquiring skills in the alignment of all aspects of an organization's communication, covering a complete range of target audiences, to create a coherent integrated communication program. They will manage the organization's brand identity and communication with consumers, media, governments, employees, shareholders and community groups. We are looking to partner with non-profit organizations only in BC, Canada.
Strategic Marketing Planning
MRKT 3000
Looking to elevate your organization, and bring it to the next level? Bring on students from Kwantlen Polytechnic University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students will apply marketing principles and methods from previous courses to conduct marketing analysis, make strategic marketing decisions, implement marketing plans, assess results, and adapt to resulting outcomes. Students will synthesize learning through the preparation of a detailed, professional marketing plan for a real client organization. Students will develop and present their detailed marketing plan with strong emphasis placed on demonstration of analytical, critical thinking and research skills as well as a solid application of marketing principles.
Marketing Communications Management - Summer term 2022
MRKT 3211 - Summer 2022
Looking to elevate your organization, and bring it to the next level? Bring on students from Kwantlen Polytechnic University to be your student-consultants, in a project-based experience. Students will work on one main marketing communications project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this marketing communications course learn the essential marketing communications skills associated with strategic planning, briefing creative services, and delivering creative projects through a variety of traditional and contemporary marketing media. They learn how key messages and graphic standards are delivered effectively and consistently to achieve marketing communications objectives. We are looking to partner with clients only in BC, Alberta, or Ontario (please only submit your project if you are located in one of these provinces).
Key Account Management Plan - Summer term 2022
MRKT 4160
Are you a mid-sized business looking to grow by strategically developing a key account strategy to target new business opportunities and grow into new segments. This fourth-year class of business development students are pulling together all their learnings and developing a key account strategy for your business. This can include strategic analysis, competitive review, key account influencers, gatekeepers and decision-makers.