Students in their 3rd and 4th years can participate in these placements. Students will be from a wide degree of majors in the Bachelor of Arts and Bachelor of Science programs. You can expect students to have a solid foundation of knowledge in their program discipline and be capable of working at a fairly independent level (with mentorship and feedback regularly provided throughout the placement). Roles offered to students should reflect early-career level work for their discipline. Bachelor of Arts Majors include: anthropology, economics, English, history, philosophy, political science, psychology, sociology  Bachelor of Science Majors include: applied statistics, biological sciences, chemistry, computer science, mathematical sciences, mathematics, physical sciences, psychology

Students possess a strong understanding of B2B marketing concepts, including market research, segmentation, and integrated marketing communications. Students can analyze effective B2B marketing plans, assess industrial marketing functions, and navigate global networks and ethical issues. Students can make recommendations on utilizing emerging marketing trends and navigating the dynamic global marketplace.

Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist! For Winter 2025, we have third and fourth-year marketing students, who will work in teams work to tackle your company's marketing needs. Please note: Your acceptance in this project does not guarantee that a team will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class.

Students focus on learning the consulting process by initializing, developing, and implementing a real-world project with a business client. Students will engage in problem diagnosis, learn and undertake different consulting approaches and styles, build client-consultant relationships, manage change, and uphold professional codes of conduct and ethics.  Upon completion of this course, the student will be able to: Work cooperatively and collaboratively in a consulting project team.  Differentiate internal and external consulting in terms of context, characteristics, and challenges. Distinguish between the different types of consultants and explain the differences between stakeholders in each consulting arena.  Analyze an existing organization and apply consulting techniques to diagnose problems, collect information, and prepare a consulting report and implementation plan. Apply the basic principles of proposal development and project management in a consulting project. Identify and discuss ethical considerations and concerns specifically applicable to consultants.