Strategic Market Entry Plan for Divorce Wellness
Project scope
Categories
Market research Competitive analysis Market expansion Sales strategy Marketing strategySkills
cultural studies sales strategy strategic planning market trend market analysis target market marketing preparing executive summaries international business foreign marketThe Clean Divorce, a company specializing in divorce wellness, seeks to expand its services into foreign markets. The project aims to develop a comprehensive market entry and sales strategy tailored to a specific international market. The challenge is to identify potential opportunities and barriers in the chosen market, understand cultural nuances, and devise a strategic plan that aligns with The Clean Divorce's mission and values. Learners will apply their knowledge of international business, marketing, and cultural studies to analyze market trends, consumer behavior, and competitive landscapes. The goal is to create a viable strategy that positions The Clean Divorce as a leader in divorce wellness in the selected foreign market.
Key tasks include:
- Conducting a market analysis to identify potential target markets.
- Evaluating cultural, legal, and economic factors that may impact market entry.
- Developing a marketing and sales strategy tailored to the selected market.
- Providing recommendations for partnerships or collaborations with local entities.
The project will culminate in a detailed report and presentation outlining the proposed market entry and sales strategy. Deliverables include:
- A comprehensive market analysis report highlighting key findings and insights.
- A strategic plan document detailing the recommended approach for market entry.
- A presentation summarizing the strategy, including visual aids and data to support recommendations.
- An executive summary for stakeholders, providing a concise overview of the proposed strategy.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Good health and well-beingAbout the company
The cost of divorce and family breakdown are well documented. The Divorce Act was recently changed to reflect the insurmountable costs to social services, families & communities. T.C.D.aims to meet a pressing need and foster better social, emotional, and economic outcomes for our kids, parents and communities. Traditional divorce is like raging against the storm - time, energy and money - misdirected against an inevitable negative outcome that is impacts everyone. Parental alienation is rising along with mental illness and studies indicate that teenage suicide is directly linked to family breakdown. The divorce process is inherently destabilizing - people feel overwhelmed, hopeless, and "divorce crazy." a term often used in amongst Family lawyers . Rates of domestic violence rise over 80% during relationship breakdown. T.C.D. is an integrated system that focuses on prevention in a simple way empowering and supporting families during these critical times.
https://www.youtube.com/watch?v=0DPbrxfaCis