- Location
- Ottawa, Ontario, Canada
- Bio
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Suzanne Winlove-Smith has spent years working in many family court systems with the highest conflict cases you can imagine - with great success. Her unique perspective and strategic vision empowers clients to find solutions which lead to powerful shifts that enable positive change. Prior to completing her graduate degree in Conflict Resolution she spent 14 years with Proctor & Gamble.
Suzanne was inspired to create The Clean Divorce realizing how few resources there are for families. She recognized that technology & innovation could pave the way to support families navigate the biggest challenge of their lives. The Clean Divorce supports families transition successfully through relationship breakdown which has far reaching impacts on our children and our communities at large.
Suzanne is involved in ongoing research, exploring the dynamics of thought leadership & how leaders emerge and evolve. She has organized a variety of workshops & regularly gives presentations to the public. - Companies
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Ottawa, Ontario, Canada
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- Categories
- Videography Digital marketing Product or service launch Marketing strategy Social media marketing
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Recent projects
Business Development - website design
We would like to collaborate with students to take the existing website and create a professional membership website with a client portal This will involve several different steps for the students, including: The Creation of a membership website with a client portal Documenting the design process and any additional insights that emerge. Testing the site with customers and surveying for feedback. Refining design ideas with input from experts and customers. include the desired website features including automations, CRM & intake process The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market with a virtual tool to help families; develop a go-to-market strategy; identify software to meet business needs. Operations - Recommend process improvements or redesign processes; develop improvements to simplify and find solutions for families; introduce quality assurance into our internal processes.
Strategic Market Entry Plan for Divorce Wellness
The Clean Divorce, a company specializing in divorce wellness, seeks to expand its services into foreign markets. The project aims to develop a comprehensive market entry and sales strategy tailored to a specific international market. The challenge is to identify potential opportunities and barriers in the chosen market, understand cultural nuances, and devise a strategic plan that aligns with The Clean Divorce's mission and values. Learners will apply their knowledge of international business, marketing, and cultural studies to analyze market trends, consumer behavior, and competitive landscapes. The goal is to create a viable strategy that positions The Clean Divorce as a leader in divorce wellness in the selected foreign market. Key tasks include: - Conducting a market analysis to identify potential target markets. - Evaluating cultural, legal, and economic factors that may impact market entry. - Developing a marketing and sales strategy tailored to the selected market. - Providing recommendations for partnerships or collaborations with local entities.
Strategic Market Expansion Plan for The Clean Divorce
The Clean Divorce, a company specializing in Divorce Wellness, aims to expand its market reach and enhance its sales strategy. The company seeks to identify new market segments and develop a comprehensive sales approach tailored to these segments. The project involves analyzing current market trends, understanding customer needs, and identifying potential growth opportunities. Learners will apply their knowledge of marketing principles and sales strategies to create a detailed plan that aligns with The Clean Divorce's mission and values. The goal is to provide actionable insights and strategies that can be implemented to increase market presence and sales effectiveness. Key tasks include market research, competitive analysis, and the development of a targeted marketing and sales plan.
Freedom Roadmap Social Media Campaign
The Clean Divorce seeks to create a compelling social media promotion for its Freedom Roadmap, a resource designed to support individuals navigating separation and divorce. The goal is to increase awareness and engagement with the Freedom Roadmap by leveraging social media platforms. This project will involve researching target demographics, identifying the most effective social media channels, and crafting engaging content that resonates with the audience. The team will apply their understanding of digital marketing strategies and social media analytics to optimize the campaign's reach and impact. The project aims to enhance the visibility of The Clean Divorce's offerings and provide valuable support to those in need. - Research target audience demographics and preferences. - Identify key social media platforms for promotion. - Develop a content calendar and creative assets. - Implement and monitor the campaign's performance.