Prospective CRM Evaluation and Implementation
Project scope
Categories
Communications Market research Marketing strategy Information technologySkills
research customer relationship management spreadsheetsAs our team and networks continue to grow, it is becoming challenging to manage our relationships and contacts in spreadsheets. We would like students to review our organizational needs, provide us with a comparison of the top CRMs available, and make a recommendation. Once the CityHive team has selected an option, the students should develop a training and implementation plan for the staff.
To achieve this, you will need to consider:
- Organizational needs and constraints.
- Affordability/pricing.
- Core features.
- Limitations.
- Usability.
- Customizability.
- Implementation and training.
- Existing system integration.
Students are to complete research on the above topics to develop a recommendation for our organization, as well as an implementation plan based on team feedback.
About the company
CityHive is an award-winning youth-run not-for-profit organization based in Metro Vancouver. For over 8 years we have been transforming the way that young people are engaged in shaping their cities - on issues as varied as climate, housing, and mental health. We run a wide range of civic education and climate innovation programs for ages 13-30, both in and out of the classroom. We also work directly with institutions, including local, regional, and provincial governments, health authorities, and energy providers to help them engage youth in planning and decision-making. Since our founding, we believe that our work, grounded in the principles of being youth-led, collaborative, and equity-centred, has resulted in more meaningful and reciprocal youth engagement practices across our region.