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Level UP: Social Media Project for Non-Profit

Closed
Canadian Congenital Heart Alliance
Canadian Congenital Heart Alliance
Jennifer Graham
Jennifer Graham She / Her
President
(15)
3
Project
Academic experience or paid work
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Graphic design Communications Marketing strategy
Skills
target audience social media content social media campaigns social media strategy social media research
Details

Project Summary

To develop social media content to build followers, engages supporters and helps us achieve organizational growth goals.

Project Scope

Create social media around the 4 pillars of our mission - Awareness, Education, Research and Support as well as increase donations.

Project Objectives

  • Analyze the presence of the organization on various social media (Facebook @CCHAforlife; Twitter @cchaforlife; Instagram @cchaforlife )
  • Help define our target audience and what type of content best performs/ on which platform
  • Create a social media strategy for each SM channel that includes content calendar (cause/awareness days) to boost engagement, increase followers and increase donations
  • Build a bank of evergreen social media content
  • Determine weekly and monthly goals; what is the ideal number of posts per day/week

Goal: Increase engagement, value added content and increase donations through social media campaigns and content.

Deliverables
No deliverables exist for this project.
Mentorship

Introductory presentation and project kick off discussion with project team. Status updates monthly as minimum or as needed.

Our team is available to answer any questions and clarify objectives or tasks.

About the company

Company
https://www.cchaforlife.org/
0 - 1 employees
Hospital, health, wellness & medical, Non-profit, philanthropic & civil society

The Canadian Congenital Heart Alliance (CCHA) is a national, volunteer-run registered charitable organization advocating on behalf of children and adults living with congenital heart disease (CHD). Mission: We advocate for and enrich the lives of people with CHD through awareness, education, research and support. Vision: To be the leading voice for enriching the lives of Canadians with CHD. Value Statement: Building a dedicated CHD community that fosters compassion, empowerment and collaboration. 1 in 100 babies are born with a congenital heart defect. Over 250,000 Canadians live with CHD, sadly, there is no cure. Most will require specialized, life-long cardiac care. At least half face the prospect of multiple surgeries and/or premature death, and many develop psycho-social challenges brought on by their condition, such as anxiety, depression, isolation and financial hardship. Fewer resources are available to those with CHD than other cardiac patients and CHD research is underfunded.