Strategic Planning

Project Summary Development of strategic plan. Project Scope Research, analyze and facilitate creation of innovative 3 year strategic plan to grow non profit and target multidisciplinary stakeholders to help advocate and support children and adults living with Congenital Heart Disease (CHD). Project Objective Research and analyze strategies to grow non profit and differentiate from competitors. Facilitate strategic planning session with board of directors Create road map and outline to move the organization to the next level.

Level UP: Non-profit fundraising toolkit development

Number of individual students required: 1 We would like students to help us with creating content that is aligned with our mission, vision and the charitable sector. We will ensure the student has a clear understanding of what these elements are for our organization. Objective: Research non-profit fundraising best practices and create a toolkit for 3rd party fundraising. The Toolkit needs to include branded marketing materials (such as posters, donation/pledge forms, brochures/flyers, press release etc) for various fundraising events (examples - lemonade stand, car wash, book sale, bake sale, BBQ etc), as well as instructional step by step guide of how to set up and deliver a fundraising event. All materials to be created and branded for our organization. Examples of similar toolkits include Plan Canada fundraising toolkit https://plancanada.ca/fundraise-resources; Because I am a Girl Lemonade stand toolkit https://plancanada.ca/pink-lemonaid; Salvation Army https://thriftstore.ca/sites/default/files/2019-05/donation%20kit-final.pdf; and Habitat for Humanity https://www.habitat.org/sites/default/files/gv_fundraising_toolkit.pdf are great examples of what we are looking for. Our goal at the end of this experience is: Fully developed and ready to launch toolkit product, as well as related marketing, website and social media communications to launch. Other duties the student may complete could include : general fundraising social media content; build up donation section on website; and improve the CanadaHelps donation pages We will communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, Google Meet, phone call, email) Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

Virtual Internship Opportunity - Public Awareness of CHD w/ Indigenous Lens

Summary Create innovative and evidence-based digital tools and communication strategies that target stakeholders and are aimed at promoting health equity in the Congenital Heart Disease population. Project Scope Our organization is able to offer a virtual internship opportunity for 1-2 students or one team. Project Objective Research existing cases where support was obtained from key stakeholders for maximizing advocacy of a medically compromised population, pinpoint how to leverage fundraising efforts. This could be a CHD (Congenital Heart Disease) health promotion plan with a First Nations lens, a stakeholder development plan, or an awareness piece via website and social media. This may include: ● Research the needs of Indigenous CHD patients and how to best provide support. ● Explore and evaluate existing advocacy methods and determine which would best serve the CCHA community. ● Research current services provided to priority population (Indigenous CHD patients) and determine what is lacking and how to better promote the cause with tools such as; 􀀀 Advocacy materials to influence decisions within political, economic, and social institutions 􀀀 High-level education resources 􀀀 Infographic on existing interventions or supports for CHD population 􀀀 Resources for CHD patients; checklist, quiz, PDF. presentation, etc 􀀀 Recruiting material/Partnerships; outreach to First Nation communities or doctors 􀀀 Video creation 􀀀 Web page creation 􀀀 White Paper creation ● Create a Document, Web Page, or collection of Awareness materials to promote funding, partnerships, or advocacy efforts. Our goal at the end of this experience is: To create awareness around CHD and an evidence based communication strategy to deploy to either Indigenous CHD population, key stakeholders (or both). A fully developed tool to send to policy makers, potential sponsors, or high-level donors and stakeholders. Other duties the student may complete could include : Digital products and marketing materials, identification of groups that should be targeted, discovering how we can change the behaviour around this health topic to maximize awareness and boost advocacy. Communication: Riipen messaging, Zoom, phone call, email Incentive : Feedback and hours, letter of commendation Student's primary contact : Jennifer Graham, Vice President fundraising@cchaforlife.org Secondary contact: Allan Weatherall, Executive Director allanweatherall@cchaforlife.org Canadian Congenital Heart Alliance 3230 Yonge Street, Suite 2001 Toronto ON M4N 3P6 Canada Registered charity 832594329RR0001

Virtual Internship Opportunity: Non-profit toolkit development 2

Our organization is able to offer a virtual internship opportunity for 1-2 students or teams. The primary focus for the student will be: Research non-profit fundraising best practices and create a toolkit for 3rd party fundraising events. Tool kit should include branded marketing materials (such as posters, donation/pledge forms, brochures/flyers, press release etc) for various fundraising events (as example - lemonade stand, car wash, book sale, bake sale, BBQ etc), as well as instructional step by step guide of how to set up and deliver the fundraising event. All materials to be created and branded for our organization. (Plan Canada fundraising toolkit https://plancanada.ca/fundraise-resources and Because I am a Girl Lemonade stand toolkit https://plancanada.ca/pink-lemonaid are great examples of what we are looking for). Our goal at the end of this experience is: Fully developed and ready to launch toolkit product, as well as marketing materials and website and social media communications to launch. Other duties the student may complete could include : Social media imaging and marketing We will plan to communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, Zoom, phone call, email) Student's primary contact : Jennifer Graham, VP Secondary contact: Allan Weatherall, Executive Director