Icicle is the future of food production. Our advanced systems, designed specifically for the food industry, ensures safer and high quality production that improves profitability and elevates small to mid-sized food businesses to global standards. Icicle offers truly transformative solutions to food manufacturers improve the way they make food, protect public health and grow business to new heights.

To improve inbound lead generation, we are looking to have students support us in creating helpful resources on our website to attract growing food businesses to the Icicle Community. We are developing blog content to educate and inspire food business leaders, communicating the many solutions that Icicle's comprehensive food industry ERP solution has to offer them.

If you have a passion for marketing and communications, love technology, love learning about how things work, and are ready to tackle this challenge with us, then we'd love to hear from you.

To accomplish this, we expect the student(s) will:

• Prepare a series of 8-10 blog posts between 750-1000 words in length on solutions that Icicle's software offers to food manufacturers - Each blog post assignment will include a brief detailing the topic, reference links, and SEO recommendations. In addition, a 30-minute interview with an Icicle subject matter expert will be scheduled to help you gather information on how the software works and provides the solution(s) described in each assignment brief.
• Prepare corresponding media posts to promote blog content on Icicle's LinkedIn, Twitter, Facebook and Instagram profiles.
• Identify outlets from our media list or your own research to share our story and content to.

Senior Marketing & PR Manager, Romina Puno, will be available by email or video call to provide an overview of the company's goals and marketing objectives.

We will provide the student with access to our in-house experts to get a clearer understanding of our software features, buyer personas, as well as provide food industry specific points of view to assist in crafting content for our target market.