We are currently looking to improve the consistency of our branding across platforms and programs. While we have an established organizational logo, as well as several program-specific logos, we do not have clear guidelines for developing new marketing materials or for using those brand assets. We want to ensure that we have specific rules and tools to apply our brand components in a professional and design-friendly manner.

We believe this project will require:

• Defining our brand voice and values to translate that into branding best practices and guidelines.
• Potentially developing new brand assets as required (logos, letterheads, e-signatures, etc.)
• Examining organizational communications and marketing needs and developing guidelines that appropriately meet them.
• Researching our brand’s history and vision to develop a consistent visual representation.
• Creating clearly defined guidelines for the use of our brand assets including logos and fonts.

We want our branding to be a positive portrayal of our organization, which can be used consistently across a variety of media.