The main goal for the project is to create a market expansion strategy for Scovan Inc targeting specific industry sectors. This will involve several different steps for the learners, including:

- Researching and analyzing the current market position of Scovan Inc.

- Identifying potential industry sectors for market expansion based on the company's expertise and experience.

- Developing a comprehensive strategy for targeting the identified industry sectors.

- Creating a detailed implementation plan for the market expansion strategy.

- Presenting the strategy and plan to the company's management team for approval.

By the end of the project, learners should complete the following tasks:

- A detailed market analysis report outlining the current market position and potential industry sectors for expansion.

- A comprehensive market expansion strategy with clear objectives and tactics for each identified industry sector.

- An implementation plan including timelines, resource allocation, and key performance indicators.

- A presentation to the management team outlining the strategy and plan for market expansion.

Final deliverables:

- A final report including the market analysis, expansion strategy, and implementation plan.

- A presentation deck with visuals and key points for the management team.

Scovan is willing to provide any support that is needed for students for this project, and will be free to answer questions for the students regarding the company throughout their work.