SEO and Social Media Strategy Creation for a Sexual Health Company

Closed
Ozex
Montréal, Québec, Canada
Marie-Claire Hamel
CEO and Founder
(7)
3
Project
Academic experience
100 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Search engine optimization Marketing strategy Social media marketing
Skills
canva (software) airtable keyword research reproductive health care social media strategy social media content tiktok social media search engine optimization social media marketing
Details

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share
  3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  4. Working with tools and programs such as Wordpress, Instagram, Facebook, TikTok, Canva, Adobe (if needed), Airtable and Google Drive

Deliverables

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • A robust SEO strategy and implementation to be able to rank high based on our mission and pillars
  • To bring original feasible ideas and to understand the start up reality
Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. Access to shared drive and all brand information will be provided.

About the company

Company
Montréal, Québec, Canada
2 - 10 employees
Hospital, health, wellness & medical

Ozex is a Montreal-based company specializing in sexual health and wellness. Through information, education and self-therapy, Ozex aims to improve the sexual health and relationship well being of parents. Our services include the facilitation of group activities on sexuality issues for new parents. We are currently looking for mothers with sexual health issues to co-create our first personalized self-therapy module. Our goal is to develop our first digital health product to be launched in 2024.