We are an existing company adding to our business model. We currently have one annual congress and would like to add an on-going membership program. We require a (3-4 students/team) to help us with the following areas:

• Branding for the new membership program - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Creative Elements - Writing and Art Direction - creation of various program launch and on-going communication elements
• potential to produce a pitch deck
• Marketing Communications - advertising strategy and PR materials
• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for our new membership program; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target members; develop a pricing strategy; identify expansion opportunities; identify key messaging for new program.
• Public Relations - Develop and implement a PR strategy; including press releases - leverage female entrepreneur
• Prospecting Strategy - Evaluate our current membership base and make recommendations for further market penetration; develop and implement targeted prospecting; create new Invite content

Hands on virtual learning experience with our company