- Location
- Calgary, Alberta, Canada
- Bio
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ConvergX® is a strong global community of decision makers who can deliver shared solutions and close deals. ConvergX® provides decisions makers access to a unique peer network of pre-vetted, qualified leaders, who are committed to working with companies to seek business opportunities.
ConvergX is the first and only annual global congress that creates cross-sector investment and business development opportunities in the Energy, Military, Tech, Ag, Mining, Aerospace, Defence & Security industries. If a business has a technology or service that can be used in another industry, or is looking for a solution, a ConvergX® Congress is where they will find those new opportunities. There are no other events in the world that combine open conversation, multiple industries, and the pursuit of creating business opportunities like a ConvergX® Congress.
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Calgary, Alberta, Canada
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- UI design Branding & style guides Videography Public relations Search engine optimization
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Recent projects
Promotional Video Creation
Our organisation is looking to create a few promotional videos about our annual congress. We are looking for a group of students to assist us in the scripting, storyboarding and editing from existing onsite footage taken at various events. We envision this project to include but not be limited to: The creation of engaging 1-3 minute promotional videos about our congress that is consistent with our brand guidelines and communication strategy These videos will be displayed on our website, email and on social media Final deliverables should include: A basic video script with minor variations A voice-over recording of the final video script - using the CEO's voice Video background music - Genres: Corporate inspirational, Epic, etc. Completed video scenes Completed promotional videos with all of the elements above in Mp4 format
Help us Create a New Brand - ConvergX U!
ConvergX U - A new sub brand of ConvergX Project Scope: To expand on a brand for our existing company – we are expanding it to targeted audiences including: Corporations Universities (institutions) Students We aim to conduct Market Research for the targeted audience listed above for acquisition and retention strategies. We are encouraging participation, in discussions and learning opportunities, from these three audiences by leveraging a community tool integrated with the main ConvergX site. We are leveraging technology and innovation and require the following: Brand Kit: Logo development (3 - 5 concepts) Brand Standards guidelines Templates email eNewsletter blog letterhead, envelopes (std #10 and 9x12) social media article template Landing page concepts (from main ConvergX website) - UI, UX design SEO content writing Launch Plan
Diverse Industry Elite Membership Program - Website Redesign
We are an existing company adding to our business model. We currently have one annual congress and would like to add an on-going membership program. We require a (3-4 students/team) to help us with the following areas: Prospecting Strategy - Evaluate our current membership base and make recommendations for further market penetration; develop and implement targeted prospecting; create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Website redesign - Website will have to be redesigned with SEO strategy Integration considerations
Diverse Industry Elite Membership Program
We are an existing company adding to our business model. We currently have one annual congress and would like to add an on-going membership program. We require a (3-4 students/team) to help us with the following areas: Branding for the new membership program - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Creative Elements - Writing and Art Direction - creation of various program launch and on-going communication elements potential to produce a pitch deck Marketing Communications - advertising strategy and PR materials Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for our new membership program; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target members; develop a pricing strategy; identify expansion opportunities; identify key messaging for new program. Public Relations - Develop and implement a PR strategy; including press releases - leverage female entrepreneur Prospecting Strategy - Evaluate our current membership base and make recommendations for further market penetration; develop and implement targeted prospecting; create new Invite content