Social Media Marketing Campaign
Project scope
Categories
Advertising Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
canva (software) marketing marketing planning social media content social media marketing social media search engine optimization workflow managementMy Party Album is looking for a social media marketing wizard who can help us create a marketing plan and content to drive more traffic to our website and app, and improve our downloads and client retention. Weβre excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:
- A successful launch
- Create keywords and programming around our Brand
- Increase our Social Media following, and downloads
The primary project requirements include:
- Analysis of current SEO
- A strategy document to outline SEO and social media requirements to increase the number of followers/likes and shares
- Content Calendar Execution: Timely deployment of all our social media content to drive downloads of our app.
- Creating engaging content for prominent media websites
- Creating/revising current marketing email workflows for customer engagement.
- Working with tools and programs such as Canva, Sendible, Sendinblue
As entrepreneurs we have first hand experience with the challenges and opportunities that come with being able to impact a company at their early stages. As a startup My Party Album affords the opportunity to see successes in a very tangible way. Results are easily quantified and there is great satisfaction in watching the company grow. We will provide any tools and information necessary to complete the project.
About the company
My Party Album is a private photo-sharing app. There are 2 types of services, the Party and the Mixer. Parties are defined by duration and the number of guests (i.e. weddings, family reunions, corporate events). Guests are invited by the Party Owner and every picture and 15-second video taken in the app is automatically uploaded to a private repository. They have sole access and can create albums to share as they wish. A Mixer is a subscription service for up to 20 people and is for everyday life and events (friend group, family vacation, spring break, girls' night out, gap year, etc). Content is automatically shared with every person in the Mixer. The app is private; the pictures are owned by the Subscriber or Party Owner and MPA has no access to them. They are not shared outside the app unless the Owner decides to share them. In this project, we want to spin off and rebrand the Mixer for our Collegiate Program making it available to school groups and faculty.
