- Description
-
My Party Album is a private photo-sharing app. There are 2 types of services, the Party and the Mixer. Parties are defined by duration and the number of guests (i.e. weddings, family reunions, corporate events). Guests are invited by the Party Owner and every picture and 15-second video taken in the app is automatically uploaded to a private repository. They have sole access and can create albums to share as they wish. A Mixer is a subscription service for up to 20 people and is for everyday life and events (friend group, family vacation, spring break, girls' night out, gap year, etc). Content is automatically shared with every person in the Mixer. The app is private; the pictures are owned by the Subscriber or Party Owner and MPA has no access to them. They are not shared outside the app unless the Owner decides to share them. In this project, we want to spin off and rebrand the Mixer for our Collegiate Program making it available to school groups and faculty.
- Company website
- https://www.mypartyalbum.com
- Categories
- Digital marketing Market expansion Product or service launch Social media marketing Marketing analytics
- Industries
- Consumer goods & services Entertainment
Recent projects
Website Design & Prototype
Our company would like to explore re-designing our current website with a prototype. We would like a group of students to design a new prototype web application based on our current websiteโs functionality. This will involve: Conducting background research on our existing web application for the product. Identifying key areas of our current website that are problematic and what areas of focus might return the best results in a redesign. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen-by-screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly
Social Media Marketing Campaign
My Party Album is looking for a social media marketing wizard who can help us create a marketing plan and content to drive more traffic to our website and app, and improve our downloads and client retention. Weโre excited to work with students who can help us not only brainstorm but also execute a strategy to achieve: A successful launch Create keywords and programming around our Brand Increase our Social Media following, and downloads
Social Media Marketing Campaign
My Party Album is looking for a social media marketing wizard who can help us create a marketing plan and content to drive more traffic to our website and app, and improve our downloads and client retention. Weโre excited to work with students who can help us not only brainstorm but also execute a strategy to achieve: A successful launch Create keywords and programming around our Brand Increase our Social Media following, and downloads
SWOT analysis (capstone)
It has been a couple of years since we did a SWOT analysis and a couple of our competitors have since dropped out. Weโd like to know what the current landscape looks like.
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