The goal of this project is to establish a strong, consistent presence for iTechSkills Academy across key social media platforms—Facebook, Instagram, LinkedIn, and YouTube. By creating a year-long content strategy, the project aims to engage prospective students, build brand recognition, and promote the academy's AI, VR, Microsoft Office, and computer skills training programs. The project will also increase student interaction and drive course enrollments through a combination of organic posts and paid social media ads, ensuring sustained engagement with the audience.

• Task 1: Develop a 3-month posting calendar for 1-2 social media platforms (e.g., Instagram and LinkedIn), focusing on consistent engagement with the audience.
• Task 2: Create a minimum of 6 posts and 3 short videos to promote iTechSkills Academy’s courses. These should be tailored to the target audience (prospective students) and align with the academy’s branding.
• Task 3: Set up and recommend an ad strategy for one of the chosen platforms (either Instagram or LinkedIn), focusing on increasing visibility and engagement.
• Task 4: Develop a basic performance tracking plan, outlining the key metrics (e.g., engagement rates, click-through rates, follower growth) to monitor the success of the campaign.
• Deliverables:
• A 3-month posting calendar with suggested posts for 1-2 social media platforms.
• At least 6 posts and 3 short videos ready for use in the campaign.
• A basic social media ad strategy for one platform.
• A performance analysis plan outlining KPIs and metrics to track campaign success.