Ethio-Medicine LLC E-Commerce and Social Media Campaign
Project scope
Categories
Market expansionSkills
social media campaigns social mediaThe main goal for this project is to create an e-commerce website for Ethio-Medicine LLC, a start-up company that sells herbal and natural-based skin and cosmetic products, and to create a social media campaign strategy for the company. Additionally, the project will involve listing the products on Amazon, Shopify, eBay, Walmart, etc websites and providing an analysis of the competitors.
To achieve the project goal, learners will need to complete the following tasks:
- Design and develop an e-commerce website for Ethio-Medicine LLC.
- Create a social media campaign strategy for the company.
- List the products on Amazon, Shopify, eBay, Walmart, etc websites.
- Provide an analysis of the competitors.
I am a professional pharmacist and educator. In addition to my role as a businessperson, I am dedicated to assisting students by sharing my journey and insights into the business aspects that have brought me to my current stage. Moreover, as an educator, I am committed to providing support to students through career guidance and facilitating academic publications.
About the company
We are developing and selling herbal or natural-based skin products are skincare products that are formulated using predominantly plant-derived ingredients and natural extracts. Here are some key characteristics and benefits of herbal or natural-based skin products:
Plant-Derived Ingredients: These products primarily utilize ingredients sourced from nature, such as plant extracts, herbs, flowers, fruits, seeds, and oils.
Minimal Synthetic Ingredients: Herbal or natural-based products tend to minimize the use of synthetic chemicals, artificial fragrances, and harsh preservatives. Instead, they focus on harnessing the inherent qualities of natural components.
Gentle Formulas: Many natural-based products are formulated to be gentle on the skin, making them suitable for individuals with sensitive skin or those who prefer to avoid harsh chemicals.
Antioxidant and Nutrient-Rich: Plant-derived ingredients often contain antioxidants, vitamins, minerals, and other nutrients that can benefit the skin. These components may help protect the skin from environmental damage and contribute to a healthier complexion.
Hydration and Moisturization: Natural oils are often used in these products to provide hydration and moisturization to the skin. They can help maintain the skin's natural moisture barrier and prevent dryness.
Aromatherapy Benefits: Natural products often feature pleasant natural scents from essential oils, providing aromatherapy benefits that can enhance relaxation and overall well-being.
Sustainability: Brands that prioritize natural ingredients often emphasize sustainable sourcing and eco-friendly practices in their production methods.
Cruelty-Free: Many natural-based skincare brands are committed to being cruelty-free, meaning they do not test their products on animals.
While herbal and natural-based skincare products can offer many benefits, it's important to note that not all natural ingredients are suitable for everyone. Individuals with allergies or sensitivities to certain plants should exercise caution and consider patch testing before applying new products. Additionally, the term "natural" is not regulated and can be used loosely in marketing, so it's a good idea to read ingredient lists and do thorough research on brands to ensure you're choosing products that align with your preferences and skin needs.