Digital Marketing for a Tech Startup - Apana Technologies Inc.

Closed
Apana Technologies Inc
Vancouver, British Columbia, Canada
Ying Man Law
Ying Man Law He / Him
Founder
1
Project
Academic experience
120 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
target market inventory management digital marketing advocacy value propositions promotional strategies marketing inventory forecasting data visualization search engine optimization
Details

Apana Technology Inc is a Startup company based in Vancouver, Canada. Our mission is to provide Small and Medium Enterprise (SME) retailers with a data-driven solution for inventory forecasting and business dashboards using data visualization techniques. We are working our product prototype and looking to connect with potential customers to validate our solutions to address their pain points from their businesses.

 

We would like to collaborate with students to review and post content promoting our company.

 

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products, and services.
  • Reviewing marketing content in the form of posts, emails, etc.
  • Content strategy for reaching early adopters online.
  • Recommendations for the best channels to generate brand awareness.
  • Deploying content according to our social media calendar to increase website traffic.
  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
  • Developing qualified leads for the beta test.
  • Curate and craft relevant marketing content related to supply chain and inventory management solutions for the retail sector.
  • Evaluate different types of promotion strategies, including online demo site, and roadshow/live demos to explain our value proposition better.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products, and services
  • Deployment of marketing content
  • Updates to our channels
  • Recommending SEO strategies
  • Elaborate on the customer journey for Apana from awareness to advocacy with opportunities and challenges  

Final deliverables should include

  • Marketing materials.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.

About the company

Company
Vancouver, British Columbia, Canada
It & computing

Apana Technology Inc is a Startup company based in Vancouver, Canada. Our mission is to provide Small and Medium Enterprise (SME) retailers with a data-driven solution for inventory forecasting and business dashboards using data visualization techniques. We are working on our product prototype and looking to connect with potential customers to validate our solutions to address their pain points from their businesses.