Digital Marketing for a Tech Startup - Apana Technologies Inc.

Apana Technology Inc is a Startup company based in Vancouver, Canada. Our mission is to provide Small and Medium Enterprise (SME) retailers with a data-driven solution for inventory forecasting and business dashboards using data visualization techniques. We are working our product prototype and looking to connect with potential customers to validate our solutions to address their pain points from their businesses.   We would like to collaborate with students to review and post content promoting our company.   This will involve several different steps for the students, including: Familiarizing themselves with our target market, products, and services. Reviewing marketing content in the form of posts, emails, etc. Content strategy for reaching early adopters online. Recommendations for the best channels to generate brand awareness. Deploying content according to our social media calendar to increase website traffic. Recommending search engine optimization (SEO) strategies so our materials are easily accessible. Developing qualified leads for the beta test. Curate and craft relevant marketing content related to supply chain and inventory management solutions for the retail sector. Evaluate different types of promotion strategies, including online demo site, and roadshow/live demos to explain our value proposition better.

Project Cherry Blossom - Market Strategy Plan for Canadian SME retailers

The main questions we’d like students to help us answer are the following: Who are our ideal target customers that need to enhance their inventory management capabilities and connect their customers both online and offline? Which categories of retailers need these services most? Does Artificial Intelligence and Machine Learning on Demand Forecast solve their emerging problems? Will digital loyalty programs meet the customer expectation of a better shopping experience and increase sales for SME Retailers? A cloud IT solution with minimum subscription fee and ride on Amazon AWS cloud services give the best value for SME Retailers? Should we solely rely on social media including Instagram, Twitter, Facebook and LinkedIn to promote our IT solutions? If not, what marketing mix should we implement? What budget is appropriate in between promoting the brand and acquiring pilot customers? What kind of format such as KOL, online demo site, live demo to better explain our value proposition?