Business Plan- Opening a new location
Project scope
Categories
Market research Product or service launch Sales strategy Marketing strategySkills
primary market business planning market analysis demography1) Project description: At Rodan Jewellers we are looking for an in-class project where students can compete in teams to create the best way of how we can adapt our business to the new location. Currently, we are based in Burnaby at Brentwood mall but we are looking to move onto Main Street in Vancouver and serve our customers there. This is why we need a project where students will be able to look at the market conditions and analyze them so we can successfully adapt to our new location.
2) Data Description:- Identify and innovate new methods, technologies, services, and product categories we can integrate to move us forward in our new location.
3) Market Analysis- Study demographics in both areas to Identify how we can best maintain our existing client base while connecting most effectively within our new primary market area.
About the company
Rodan Jewellers, a family business established in Vancouver in 1976 by Rob Davidson, is one of the longest standing and most historic jewellers in British Columbia. Our business has been built on core values of a unwavering commitment to quality, innovation, and most importantly, unparalleled customer service. Our mission is to exceed expectations while consistently offering exceptional value.
Rob's partner and son Mitchell, a fully trained master goldsmith and GIA diamond grader, ensures our continued long term commitment to customer service in a multi-generational family business. We continue to lead the industry by providing unequalled service and selection in one of the most technologically advanced environments in the jewellery industry.