Business Plan- Opening a new location

1) Project description : At Rodan Jewellers we are looking for an in-class project where students can compete in teams to create the best way of how we can adapt our business to the new location. Currently, we are based in Burnaby at Brentwood mall but we are looking to move onto Main Street in Vancouver and serve our customers there. This is why we need a project where students will be able to look at the market conditions and analyze them so we can successfully adapt to our new location. 2) Data Description: - Identify and innovate new methods, technologies, services, and product categories we can integrate to move us forward in our new location. 3) Market Analysis- Study demographics in both areas to Identify how we can best maintain our existing client base while connecting most effectively within our new primary market area.

Marketing Internship- Onsite

At Rodan Jewellers we are able to offer an internship opportunity for one marketing student. This internship opportunity will be half in-person and half remote. The intern will work two to three days in our store and the rest of the week they will be working remotely. At Rodan Jewellers we prioritize the health and safety of all our employees and we take all the necessary precautions to limit the spread COVID-19 so that we do not put our community at risk. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding, Sales and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) website re-development, content, copywriting, training manuals (this work could apply to both positions as training, business development and marketing go hand-in-hand in a well-managed business model), blogging, and identifying/developing on-line marketing/sales opportunities. We will plan to communicate with our "virtual" intern using these communication tools: Zoom Email Primary Contract : Rob Davidson, President at Rodan Jewellers