The main goal of this project is to increase the number of leads for iTechSkills Academy courses and products. This will involve several different steps for the students, including:

- Analyzing the existing customer base and understanding their needs and preferences.

- Developing a marketing strategy to reach more customers.

- Creating a lead generation system to capture customer information.

- Optimizing the lead generation system for maximum efficiency.

- Researching other methods to reach potential customers.

- Testing the lead generation system and making improvements based on feedback.

By the end of the project, students should demonstrate:

- Understanding of the existing customer base and their needs and preferences.

- Development of a marketing strategy to reach more customers.

- Creation of a lead generation system to capture customer information.

- Optimization of the lead generation system for maximum efficiency.

- Research of other methods to reach potential customers.

- Testing of the lead generation system and making improvements based on feedback.

We'll provide clear communication, guidance, and collaboration through:

1. Project Definition.
2. Kick-Off Meeting.
3. Mentorship.
4. Access to Resources.
5. Regular Check-Ins.
6. Feedback Loop.
7. Collaboration Tools.
8. Training and Orientation.
9. Encourage Creativity.
10. Recognition and Incentives.