Project Description/Description du Projet:

👋🏽 Hello! My name is Althea and I'm happy to introduce you to our company, Koble, a digital health and community platform for new and expectant parents. We are an early-stage 8 person team, led by folks with long careers in the tech industry. We're a women-led company dedicated to building an inclusive culture, fostering mentorship, and making family health better!

This project is focused on marketing. We are a B2C (business to consumer) business and want help thinking about how we should tackle user acquisition. Over the course of this project, you'll help us think about the following things:

• 🙋‍♀ What does our target customer look like and where can we find them online? Should we think about promoting on TikTok? On Instagram?
• ✏️ How can we build out more blog content? What sorts of topics should Koble cover, given that we're looking to be the expert on women's and family health?
• 💻 How do we think about paid ads? How can we invest time in SEO (search engine optimization)?

How many student Intrapreneurs will this project accommodate?/De combin d'étudiants avez-vous besoin pour exécuter ce projet?

• 2 students

Time commitment per student/temps de travail par étudiant:

• 50 hours or 70 hours, depending on students' preference

Key project activities/tâches associées au projet:

• 🤰🏽Help Koble understand their target customer by doing market research and work on personas
• 📱Manage Koble's social media channels and help us experiment with advertisements
• 🔨 Set up marketing tools (eg. Hootsuite, Google Ads)

Unique roles/rôles :

• Be part of an early-stage team and get mentored by folks who have spent the last 10+ years in tech
• Be instrumental in developing a company's marketing strategy from the ground up
• Change the face of healthcare for the next generation of parents

Mentor name/nom du mentor du projet:

• Althea Wishloff, Head of Growth & Operations at Koble