Digital marketing and video editing

Hi! We are Koble, a Toronto-based company dedicated to improving the health, happiness and confidence of new and expectant parents. We offer a mobile application that supports families through prenatal and postpartum care. For this project, we are looking for students who can help us with digital marketing and video editing. Responsibilities for digital marketing include: Configuring and managing Google Ads, Google Tag Manager, iOS and Google Play App Store Optimization, IG / Facebook Ad Manager, and any other paid ad management tools. Working with Figma or Canva to map out out potential designs for paid ads. Using Notion - or another note taking tool - to propose copy for paid ads. Working with Hubspot and Customer.io to configure and test email marketing flows Responsibilities for video editing include: Reviewing our existing video library (housed in-app) Proposing edits and implementing in our in-house Admin tool

Koble - Content Management

Project Description/Description du Projet: 👋🏽Hello! My name is Althea and I'm happy to introduce you to our company, Koble , a digital health and community platform for new and expectant parents. We are an early-stage 8 person team, led by folks with long careers in the tech industry. We're a women-led company dedicated to building an inclusive culture, fostering mentorship, and making family health better! Our project is focused on content management. We have an existing library of video content that helps support parents with newborn babies. We're looking for a dedicate team of students who can answer the following questions: 📚What topics do parents with newborns need to see the most? 📱How can we format this content for parents? Should we think about shorter videos (eg. TikTok style)? 🎥Which pieces of our video library are good, and which should we delete? How many student Intrapreneurs will this project accommodate?/De combin d'étudiants avez-vous besoin pour exécuter ce projet? 2 students Time commitment per student/temps de travail par étudiant: 70 hours Key project activities/tâches associées au projet: 🤰🏽Research healthcare topics that are relevant to new and expectant parents 🎥 Review our existing video content - what should we keep and what should we delete? 📣Help inform our content strategy (eg. should we have longer / shorter videos) Unique roles/rôles : Be part of an early-stage team and get mentored by folks who have spent the last 10+ years in tech Be instrumental in developing a company's content strategy from the ground up Change the face of healthcare for the next generation of parents Mentor name/nom du mentor du projet: Althea Wishloff, Head of Growth & Operations at Koble

Digital marketing and video editing

Hi! We are Koble, a Toronto-based company dedicated to improving the health, happiness and confidence of new and expectant parents. We offer a mobile application that supports families through prenatal and postpartum care. For this project, we are looking for students who can help us with digital marketing and video editing. Responsibilities for digital marketing include: Configuring and managing Google Ads, Google Tag Manager, iOS and Google Play App Store Optimization, IG / Facebook Ad Manager, and any other paid ad management tools. Working with Figma or Canva to map out out potential designs for paid ads. Using Notion - or another note taking tool - to propose copy for paid ads. Working with Hubspot and Customer.io to configure and test email marketing flows Responsibilities for video editing include: Reviewing our existing video library (housed in-app) Proposing edits and implementing in our in-house Admin tool

Koble - Marketing Strategy

Project Description/Description du Projet: 👋🏽 Hello! My name is Althea and I'm happy to introduce you to our company, Koble , a digital health and community platform for new and expectant parents. We are an early-stage 8 person team, led by folks with long careers in the tech industry. We're a women-led company dedicated to building an inclusive culture, fostering mentorship, and making family health better! This project is focused on marketing. We are a B2C (business to consumer) business and want help thinking about how we should tackle user acquisition. Over the course of this project, you'll help us think about the following things: 🙋‍♀ What does our target customer look like and where can we find them online? Should we think about promoting on TikTok? On Instagram? ✏️ How can we build out more blog content? What sorts of topics should Koble cover, given that we're looking to be the expert on women's and family health? 💻 How do we think about paid ads? How can we invest time in SEO (search engine optimization)? How many student Intrapreneurs will this project accommodate?/De combin d'étudiants avez-vous besoin pour exécuter ce projet? 2 students Time commitment per student/temps de travail par étudiant: 50 hours or 70 hours, depending on students' preference Key project activities/tâches associées au projet: 🤰🏽Help Koble understand their target customer by doing market research and work on personas 📱Manage Koble's social media channels and help us experiment with advertisements 🔨 Set up marketing tools (eg. Hootsuite, Google Ads) Unique roles/rôles : Be part of an early-stage team and get mentored by folks who have spent the last 10+ years in tech Be instrumental in developing a company's marketing strategy from the ground up Change the face of healthcare for the next generation of parents Mentor name/nom du mentor du projet: Althea Wishloff, Head of Growth & Operations at Koble