Koble - Content Management

Closed
Koble
Toronto, Ontario, Canada
Althea Wishloff
Head of Growth & Operations
(3)
3
Project
Academic experience
70 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Communications Market research Product or service launch Marketing strategy
Skills
content management content strategy tiktok operations mentorship
Details

Project Description/Description du Projet:

👋🏽Hello! My name is Althea and I'm happy to introduce you to our company, Koble, a digital health and community platform for new and expectant parents. We are an early-stage 8 person team, led by folks with long careers in the tech industry. We're a women-led company dedicated to building an inclusive culture, fostering mentorship, and making family health better!

Our project is focused on content management. We have an existing library of video content that helps support parents with newborn babies. We're looking for a dedicate team of students who can answer the following questions:

  • 📚What topics do parents with newborns need to see the most?
  • 📱How can we format this content for parents? Should we think about shorter videos (eg. TikTok style)?
  • 🎥Which pieces of our video library are good, and which should we delete?

How many student Intrapreneurs will this project accommodate?/De combin d'étudiants avez-vous besoin pour exécuter ce projet?

  • 2 students

Time commitment per student/temps de travail par étudiant:

  • 70 hours

Key project activities/tâches associées au projet:

  • 🤰🏽Research healthcare topics that are relevant to new and expectant parents
  • 🎥 Review our existing video content - what should we keep and what should we delete?
  • 📣Help inform our content strategy (eg. should we have longer / shorter videos)

Unique roles/rôles :

  • Be part of an early-stage team and get mentored by folks who have spent the last 10+ years in tech
  • Be instrumental in developing a company's content strategy from the ground up
  • Change the face of healthcare for the next generation of parents

Mentor name/nom du mentor du projet:

Deliverables
No deliverables exist for this project.
Mentorship

This project will be overseen by myself, Althea Wishloff, Head of Growth and Operations at Koble. I've spent the past four years in venture capital investing at Panache Ventures and I also teach venture capital classes at York University. I'm happy to mentor you in anything and everything related to the technology industry!

About the company

Company
Toronto, Ontario, Canada
Hospital, health, wellness & medical

Koble is a digital health and community platform for new and expectant parents. We offer a mobile application that connects you with the healthcare providers and fellow parents to support you through the journey of growing your family.