Digital Human Library seeks to enhance its Google Analytics (G4) tracking capabilities to better understand user interactions across different domains. The current setup provides basic insights, but there is a need for more detailed tracking to refine service offerings and deliver tailored information to customers. The project aims to configure and optimize Google Analytics to capture comprehensive data, enabling the company to make informed decisions based on user behavior. By improving tracking accuracy and granularity, Digital Human Library can identify trends, measure engagement, and evaluate the effectiveness of its digital resources. This project will allow learners to apply their knowledge of web analytics, data interpretation, and digital marketing strategies in a real-world context.

- Analyze the current Google Analytics setup and identify areas for improvement.

- Develop a plan to implement enhanced tracking features and configurations.

- Test and validate the new tracking setup to ensure accuracy and reliability.

- Provide recommendations for ongoing analytics maintenance and optimization.

The project deliverables include a comprehensive report detailing the analysis of the current Google Analytics setup and proposed improvements. Additionally, learners will provide a step-by-step implementation plan for the enhanced tracking features. A testing and validation report will be submitted to ensure the new setup's accuracy. Finally, a set of recommendations for future analytics maintenance and optimization will be provided to Digital Human Library.

- Detailed analysis report of current Google Analytics setup.

- Implementation plan for enhanced tracking features.

- Testing and validation report for the new setup.

- Recommendations for ongoing analytics optimization.