We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us, based on our goal to increase traction.

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What social media channels should we utilize?
• What budget is appropriate for advertising?
• What messaging should we use?
• What KPIs should we track to measure success?

Final deliverables should come in the form of a report, with a presentation if appropriate.

Students will work closely with the CEO who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.