Student Marketing Campaign

Closed
Casey Pope
Membership Specialist
1
Project
Academic experience
60 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy
Skills
consumer research consumer behaviour analysis marketing strategy communication
Details

CSAE’s NEW Student Affiliate Program is the perfect springboard for students aspiring to join the sector. With the full set of CSAE benefits accessible for just $25 a year, students can get the training, knowledge and insights they need to be association-ready.

In an effort to promote and increase engagement in the new Student Affiliate Program, we are looking for students to assist in developing a creative marketing campaign to target students across Canada to spark interest in the program.

For this project, you will need to:

- Understand and adhere to our mission and vision.

- Conduct research on our users, stakeholders, and competitors.

- Identify trends and opportunities in our target market.

- Develop a mission-aligned marketing campaign that works within our available resources (i.e. time and budget).

Throughout the project, students will have access to the marketing and membership team, who will communicate regularly and be available to provide information and clarification as needed.


Deliverables
No deliverables exist for this project.

About the company

Company
Toronto, Ontario, Canada
11 - 50 employees
Non-profit, philanthropic & civil society

Members represent over 1200 non-profit organizations throughout Canada including trade and professional associations, charities, sports and cultural organizations. These organizations are national, provincial or local in scope. In addition, CSAE has business/supplier members that help service the association market with superior products and services. CSAE is Canada's "association of associations". Our mission is to deliver the knowledge, resources and environment to advance association excellence.