Student Marketing Campaign

CSAE’s NEW Student Affiliate Program is the perfect springboard for students aspiring to join the sector. With the full set of CSAE benefits accessible for just $25 a year, students can get the training, knowledge and insights they need to be association-ready. In an effort to promote and increase engagement in the new Student Affiliate Program, we are looking for students to assist in developing a creative marketing campaign to target students across Canada to spark interest in the program. For this project, you will need to: - Understand and adhere to our mission and vision. - Conduct research on our users, stakeholders, and competitors. - Identify trends and opportunities in our target market. - Develop a mission-aligned marketing campaign that works within our available resources (i.e. time and budget). Throughout the project, students will have access to the marketing and membership team, who will communicate regularly and be available to provide information and clarification as needed.