ASHR Group Ltd. - Marketing
Project scope
Categories
Market research Marketing analyticsSkills
brand alignment marketing management researchPROJECT DESCRIPTION:
ASHR Group Ltd. operates an athlete representation firm under the trade name ASHR MGMT (pronounced "asher management").
One of the services ASHR offers is assisting NCAA athletes with monetizing their Name, Image and Likeness, which was recently allowed by the NCAA on July 1, 2021.
This project will focus on discovering and determining ultimate brand alignment and the success of such alignment.
This project stems from the allowance of NIL monetization in the NCAA.
KEY PROJECT ACTIVITES:
- Taking the current athletes signed under ASHR MGMT and searching for potential partners in brands that align with the values of our clients
- Research ideal brand partnerships and suggested monetary values of those partnerships
IDEAL ROLES & RESPONSIBILITIES:
Market Researchers in the following subject areas:
- Marketing
- Sponsorships/Partnerships
- Business Development
- Sport Management
- Social Media Management
FINAL DELIVERABLES:
- Compilation of potential brand partners and how/why they're a good fit for ASHR and/or our athletes!
ASHR Group Ltd. will offer students who are distanced opportunities to video call to check in and ask questions weekly. Students will also receive feedback, and personalized references as applicable.
About the company
As an innovative, cooperative athlete agency, ASHR MGMT is dedicated to delivering substantial services through extensive networking and use of cutting-edge technology. so that athletes of all levels and backgrounds can benefit from their athletic abilities.