Sport Management Internship

ASHR Group Ltd. gives athletes in any stage of their career support in a wide variety of services. Through our 4 "pillars" (Media, Wellness Centre, MGMT, and Sport Business Academy), ASHR Group Ltd. uses the whole person approach when assisting our athletes. This project will focus on the operations of the overall business within the sport industry. Students will complete a detailed review of the business and its pillars. After having grasped the key components and values of the business, the students will then conduct a market analysis of the business while also analyzing its competitors.

Human Resources Improvement Internship

ASHR Group Ltd. gives athletes in any stage of their career support in a wide variety of services. Through our 4 "pillars" (Media, Wellness Centre, MGMT, and Sport Business Academy), ASHR Group Ltd. uses the whole person approach when assisting our athletes. This project will focus on the operations of the overall business within the sport industry. Students will complete a detailed review of the business' Human Resources policies, procedures, and practices. After review, students will make 5-7 actionable recommendations and explain their potential outcomes if implemented. Recommendations could include, but are not limited to, additions, subtractions or alterations of current HR policies. All recommendations must be compliant with relevant provincial and federal legislation.

Athlete Agency Internship

As an innovative, cooperative athlete agency, ASHR MGMT is dedicated to delivering substantial services through extensive networking and use of cutting-edge technology, so that athletes of all levels and backgrounds can benefit from their athletic abilities. ASHR MGMT will offer services in the following three areas: i) Recruitment Advising; ii) Name, Image, and Likeness (NIL) Monetization; and iii) Professional Representation. The main goal for this project is to provide assistance and support to an athlete agent, providing excellent services to athlete clients, and their families, while prospecting for future clients.

ASHR Group Ltd. - Marketing

PROJECT DESCRIPTION: ASHR Group Ltd. operates an athlete representation firm under the trade name ASHR MGMT (pronounced "asher management"). One of the services ASHR offers is assisting NCAA athletes with monetizing their Name, Image and Likeness, which was recently allowed by the NCAA on July 1, 2021. This project will focus on discovering and determining ultimate brand alignment and the success of such alignment. This project stems from the allowance of NIL monetization in the NCAA. KEY PROJECT ACTIVITES: Taking the current athletes signed under ASHR MGMT and searching for potential partners in brands that align with the values of our clients Research ideal brand partnerships and suggested monetary values of those partnerships IDEAL ROLES & RESPONSIBILITIES: Market Researchers in the following subject areas: Marketing Sponsorships/Partnerships Business Development Sport Management Social Media Management FINAL DELIVERABLES: Compilation of potential brand partners and how/why they're a good fit for ASHR and/or our athletes!