Tana McNicol

Closed
Employer
(2)
2
Project
Academic experience
50 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
marketing strategies target market sales prospecting direct marketing search engine optimization real estate
Details

I am an independent real estate agent that works under the broker name Royal Lepage Wolstencroft Realty.

My challenge is the real estate indusry is saturated and there is always a sea of realtors advertising continually through social media. It is trying to come out with a marketing strategy to stand out on several different social media platforms.

In our industry we never really work within a specific target market, therefore it is difficult to direct marketing efforts to one demographic group without the public mistakenly thinking that I only work with that specific buyer.

Our buyers always come in different shapes and sizes, age groups ethnic backgrounds etc. That is often the good part of the industry is meeting all kinds of different people.

I am very much in need of more polished posts on facebook and Instagram and other platforms that you may feel are important. I would need an on-going digital presence such as videos that brings value to prospects.

Search engine optimization for my website would also be a necessity.

I am very open to ideas and suggestions.

Thank you in advance

Tana McNicol

(604) 313-1410

mcnicoltana@gmail.com

Deliverables
No deliverables exist for this project.
Mentorship

I woud encourage Zoom meetings to discuss ideas and provide feedback

About the company

Company
1000+ employees
Real estate

I am an independent real estate agent that works under the brokerage name Royal LePage Wolstencroft Realty. I am in an industry that is saturated with real estate agents. My goal is to have a strategy that will set me apart from other real estate agents but not have it all focused on my. Have a strategy that isn't just me focused but focuses on interesting things about real estate.