Tana McNicol

I am an independent real estate agent that works under the broker name Royal Lepage Wolstencroft Realty. My challenge is the real estate indusry is saturated and there is always a sea of realtors advertising continually through social media. It is trying to come out with a marketing strategy to stand out on several different social media platforms. In our industry we never really work within a specific target market, therefore it is difficult to direct marketing efforts to one demographic group without the public mistakenly thinking that I only work with that specific buyer. Our buyers always come in different shapes and sizes, age groups ethnic backgrounds etc. That is often the good part of the industry is meeting all kinds of different people. I am very much in need of more polished posts on facebook and Instagram and other platforms that you may feel are important. I would need an on-going digital presence such as videos that brings value to prospects. Search engine optimization for my website would also be a necessity. I am very open to ideas and suggestions. Thank you in advance Tana McNicol (604) 313-1410 mcnicoltana@gmail.com

Website Development

We would like a new website for our organization. We aren’t sure which platform we would like for it to be built on, but we have an idea of what we would like it to do. We would like to work with students to develop a new website for us. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website. Provide training on updating and maintaining the site.

SEO and Social Media Strategy

I work an an independent real estate agent under the brokerage Royal LePage Wolstencroft Real estate is an incredibly saturated industry with agents marketing themselves mostly all the same way. I need help with a strategy That will allow me to do some specific target marketing but not shut out other potential prospectives. For example marketing to people that may be downsizing but still attracting first time home buyers. Who I am I am an independent real estate agent that works with the Langley british Columbia Brokerage Royal Lepage Wolstencroft. Current Challenge I work in a very saturated industry and an industry that is very difficult to differentiate myself from fellow real estate agents. The digital platform is very important in our field and I am lacking the social media skills to gain a strong on line presence. I am in need of show-casing consistent videos and again I not only do not have the skill set but am so busy and tied down with paperwork and clients that I barely have time to get a post out. Desired Outcome On-line help for sure. Develop an online strategy that will help set me apart from other real estate agents. To have a consistent social media presence to help gain the confidence of prospective clients to contact me about their real estate needs. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as <insert tools your organization is currently utilizing> We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: <Insert your organization’s key objectives and goals for this project; for example "Being the top-ranked result for the keywords 'Fish tanks Albuquerque'"> This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.