We are looking for students who would help us build a marketing strategy plan to grow our donor base. They would provide assistance on how we can maximize use of different social media channels and recommendations on how to reach individuals and organizations beyond our existing base.

• Research and report on target markets to expand our base (e.g., what do similar organizations do to reach people who don’t already know who they are.)
• Report pro/con information with examples on which social  media channels would optimize our promotional efforts
• Provide pro/con information and examples on reframing some of our messaging to reach new people. (Explain the importance of who we are and the importance of what we do).
• Students would create sample social media posts.

Students will connect directly with the Communications Director for assistance and direction throughout the project. Schedule to be determined with the student(s).