Analytics, Content Plan and Calendar for Social Media II
Project scope
Categories
Data analysis Digital marketing Marketing strategy Social media marketingSkills
power bi campaign management content creation social media marketing data collection researchSocial marketers will create content calendars to plan posts, manage campaigns, and review ongoing strategies, review analytics of current campaigns, and set up a data collection system to review future campaigns.
Review analytics of current campaigns and create a strategy for posting. Set up a data collection system using Power BI to review future campaigns. Connect to all data sources with the scale to analyze, share, and promote insights across the company while maintaining data accuracy, consistency, and security.
Create a content plan to detail the strategies and topics for social media marketing, using new or existing content.
Create a detailed overview of upcoming social media posts, organized by date and time. Research the best days and times to access the targeted audience effectively.
Students will be provided with access to our media catalogue and platforms and with any tools required to complete their tasks. Regular check in meetings will be held as mutually agreed to ensure we are on track.
About the company
My Party Album is a private photo-sharing app. There are 2 types of services, the Party and the Mixer. Parties are defined by duration and the number of guests (i.e. weddings, family reunions, corporate events). Guests are invited by the Party Owner and every picture and 15-second video taken in the app is automatically uploaded to a private repository. They have sole access and can create albums to share as they wish. A Mixer is a subscription service for up to 20 people and is for everyday life and events (friend group, family vacation, spring break, girls' night out, gap year, etc). Content is automatically shared with every person in the Mixer. The app is private; the pictures are owned by the Subscriber or Party Owner and MPA has no access to them. They are not shared outside the app unless the Owner decides to share them. In this project, we want to spin off and rebrand the Mixer for our Collegiate Program making it available to school groups and faculty.