Sales Process to Attract Food Manufacturing Software to SaaS Solution

Closed
Icicle Technologies Inc.
Richmond, British Columbia, Canada
Marketing Manager
(3)
4
Project
Academic experience
60 hours per student
Student
British Columbia, Canada
Intermediate level

Project scope

Categories
Communications Marketing strategy
Skills
sales process food manufacturing sales persuasive communication software as a service (saas)
Details

Design a new sales process to convince food manufacturers to adopt an advanced ERP solution that allows them to streamline systems, meet highly regulated compliance requirements, reduce waste and optimize costing.


This will allow our sales team to become more purposeful and focused, increase sales efficiency through the Dos & Donts of brain-based sales, and increase sales

Deliverables
  1. A clear-cut 3-step persuasion model that fits any well-established sales approach (7 or 9 steps of a call)
  2. Easy to understand documents that emphasize the strategic, financial, and personal benefits of your products/ services
  3. A sales package that you could later use to train your own sales force


Mentorship

Commit to 5 meetings roughly 2 hours long, as well as answer any questions via email or phone.


Both the Marketing Director and Sales Manager will be available to the students during the project period.

About the company

Company
Richmond, British Columbia, Canada
2 - 10 employees
Food & beverage, Technology

Icicle moves food companies to an intelligent cloud system that simplifies operations. Our technology connects quality assurance, traceability, food safety, production management and so much more into a single unified digital platform.