Our organization needs some rebranding, renaming and graphic design help! We are looking for teams that can help amplify what makes us unique, create better messaging for our brand and properly communicate who we are! This would include identifying areas of improvement and developing a plan for better promotion and brand awareness.

The organization was established in 1946 when Encampment for Citizenship had a particular context and meaning. Today this name is often misunderstood so the challenge is to keep the original spirit and, if possible, the original acronym EFC but come up with words other than “encampment or citizenship.”

We believe this project will require:

• Research on branding and naming and looking at similar organizations and the terminology they use
• Coming up with some possible new name
• Branding designs
• One possibility is designing a campaign to solicit suggestions from alumni

Students will connect directly with the Communications Director for assistance and direction throughout the project. Schedule to be determined with the student(s).