Lyme Fundraiser - Marketing Strategy
Project scope
Categories
Market research Marketing strategy HumanitiesSkills
marketing quilting fundraisingThe opportunity is to work with these details to come up with a viable concept for a fundraiser which includes a low cost marketing strategy.
- Raising money to support the G Magnotta Foundation similar but different from the events already being done https://www.gmagnottafoundation.com/events
- Incorporate crafting, quilting, knitting, etc where woman gather to socialize and work on their craft
- Marketing specific to target market
- Could be an overnight excursion that includes accommodation and meals
- Need to come up with a catchy marketing name that incorporates Lyme and what we are doing
- Fundraiser would be held in or near Kamloops, BC
- It would be an annual event
- Marketing strategy should include foresight into future years to top each years' dollars raised
I will be able to provide more information once the concept has been nailed down. I was hoping this would be a collaborative effort between myself and the students.
About the company
At Memory Quilts by Marnie, we are passionate about the products and services we provide. We are committed to surpassing our customersโ expectations. Our traditional, three-layer quilts are custom designed and each is sewn as if it was our very own!
Our memory quilts are storytellers! They can be made from many different types of clothing items. In fact, you may want to include fabric from other sources as well. We can combine the different types and weights of fabrics, from technical to T-shirt to fleece and nylon. Our traditional three-layer quilts are 100% machine washable and will withstand the test of time. Unless you have decided to hang your quilt, we use a soft, fuzzy backing fabric so that your quilt feels warm and cuddly right from the onset. We can even include photos in your memory quilt. We also specialize in memorial quilting, where your quilt is made in honor of a loved one that has passed this life.