Marketing strategy for T-shirt Quilt - PPC campaign plan / E-mail marketing plan

My company is in its fourth year. Although, I am using Facebook and Instagram, I know that I am only scratching the surface with how I can use these platforms. I have a website which is my main marketing platform. I would like to build up my email list and have a solid marketing plan in which to execute. I would also like to have a plan to optimize SEO. Basically, I am open to suggestions for strategies and ideas. Marketing is not my strong point.

Lyme Fundraiser - Marketing Strategy

The opportunity is to work with these details to come up with a viable concept for a fundraiser which includes a low cost marketing strategy. Raising money to support the G Magnotta Foundation similar but different from the events already being done https://www.gmagnottafoundation.com/events Incorporate crafting, quilting, knitting, etc where woman gather to socialize and work on their craft Marketing specific to target market Could be an overnight excursion that includes accommodation and meals Need to come up with a catchy marketing name that incorporates Lyme and what we are doing Fundraiser would be held in or near Kamloops, BC It would be an annual event Marketing strategy should include foresight into future years to top each years' dollars raised I will be able to provide more information once the concept has been nailed down. I was hoping this would be a collaborative effort between myself and the students.