STEM the Gap Academy aims to enhance its brand presence on social media platforms through engaging video content. The project focuses on editing short video clips that highlight the academy's programs, events, and success stories. The goal is to create visually appealing and informative videos that resonate with the target audience, primarily prospective students and their parents. Learners will apply their video editing skills to craft content that aligns with the academy's branding guidelines and messaging. The project will involve selecting appropriate footage, adding graphics and text overlays, and ensuring the final videos are optimized for various social media platforms. By completing this project, learners will gain practical experience in video editing and digital marketing strategies.

- Edit and produce a series of short videos (30-60 seconds each) for social media.

- Ensure videos align with STEM the Gap Academy's branding and messaging.

- Optimize videos for platforms like Instagram, Facebook, and TikTok.

- Incorporate feedback from the academy's marketing team to refine the final products.

The project deliverables include a set of polished, platform-ready videos that effectively communicate STEM the Gap Academy's brand message. Each video should be engaging, visually cohesive, and tailored to the specific requirements of social media platforms. Additionally, a brief report summarizing the editing process, challenges faced, and strategies used to enhance brand awareness through video content will be provided.

- Edited videos ready for social media publication.

- A report detailing the editing process and strategies for brand awareness.

- Feedback incorporated from the academy's marketing team.