Social Media Branding and Engagement Strategy for Helina Baby Inc.

Helina Baby Inc. is looking to enhance its online presence by establishing a new social media strategy focused on Instagram, Facebook and Linkedin. The goal is to create a cohesive brand image that resonates with their target audience, which includes parents and caregivers. The project involves researching current social media trends, analyzing competitor strategies, and understanding the preferences of Helina Baby's audience. The team will develop a comprehensive plan that outlines content themes, posting schedules, and engagement tactics. This project will allow learners to apply their knowledge of digital marketing, branding, and social media analytics to create a strategy that increases brand awareness and customer engagement.

Helina Baby Inc. Wholesale Catalogue and Website Design Enhancement

Helina Baby Inc. is looking to expand its reach by creating a comprehensive wholesale catalogue and enhancing its website design. The goal of this project is to provide a visually appealing and informative catalogue that effectively showcases Helina Baby's product range to potential wholesale buyers. Additionally, the project aims to improve the user experience on the company's website by incorporating cohesive design elements that align with the new catalogue. This project provides an opportunity for learners to apply their skills in graphic design, digital marketing, and user experience design. The tasks involved include designing the layout of the catalogue, selecting appropriate images and descriptions for products, and updating the website's design to ensure consistency with the new catalogue. The project is designed to be completed by a team of learners from a graphic design or digital marketing program within 80 hours.

Unified Website Revamp for STEM the Gap Academy

STEM the Gap Academy is seeking to consolidate and enhance its online presence by transforming its existing dual-website setup into a single, cohesive platform. The current situation involves managing two separate websites that serve overlapping purposes, leading to inefficiencies and a fragmented user experience. The goal of this project is to transfer content from the old website to the new one, ensuring that all essential information is retained and presented in a more streamlined, user-friendly manner. This transformation will involve updating the design, improving navigation, and ensuring mobile responsiveness, all while maintaining the brand's identity and accessibility standards. The project provides an opportunity for learners to apply their web development and design skills in a real-world context, focusing on user experience and content management.

Helina Baby Inc. Brand and Packaging Design Enhancement

Helina Baby Inc., a leader in baby products, is looking to enhance its brand presence and packaging design to better connect with its target audience. The project aims to develop a cohesive brand style for social media platforms, ensuring consistency and appeal across all digital channels. Additionally, the project will focus on designing attractive and functional packaging that reflects the brand's values and appeals to new parents. The team will also work on creating a visually appealing wholesale catalogue that effectively showcases Helina Baby Inc.'s product range. This project provides an opportunity for learners to apply their skills in graphic design, marketing, and branding to real-world scenarios, enhancing their understanding of brand development and product presentation.