Helina Baby Inc. Website Migration Project

Helina Baby Inc. is seeking to migrate its existing e-commerce website from Squarespace to Shopify. The current website, while functional, does not fully leverage the advanced e-commerce capabilities and scalability offered by Shopify. The goal of this project is to ensure a seamless transition that enhances user experience, improves site performance, and maintains brand consistency. Students will be tasked with replicating the existing website design and functionality on Shopify, while also exploring opportunities to optimize the site for better performance and user engagement. This project provides an opportunity for learners to apply their knowledge of web development, e-commerce platforms, and digital marketing strategies. Key tasks include setting up the Shopify store, migrating content, and testing the new site for functionality and user experience.

SEO Strategy Enhancement for STEM the Gap Academy

STEM the Gap Academy aims to improve its online visibility and attract more students to its programs. The current challenge is to optimize the website's search engine performance to increase organic traffic. The project involves analyzing the existing SEO strategy, identifying areas for improvement, and implementing changes to enhance search engine rankings. Students will apply their classroom knowledge of SEO marketing to conduct keyword research, optimize on-page elements, and develop a content strategy. The goal is to create a comprehensive SEO plan that aligns with the academy's objectives and can be easily maintained by the internal team. This project will provide students with practical experience in SEO, allowing them to see the direct impact of their work on the academy's online presence.

Unified Website Revamp for STEM the Gap Academy

STEM the Gap Academy is seeking to consolidate and enhance its online presence by transforming its existing dual-website setup into a single, cohesive platform. The current situation involves managing two separate websites that serve overlapping purposes, leading to inefficiencies and a fragmented user experience. The goal of this project is to transfer content from the old website to the new one, ensuring that all essential information is retained and presented in a more streamlined, user-friendly manner. This transformation will involve updating the design, improving navigation, and ensuring mobile responsiveness, all while maintaining the brand's identity and accessibility standards. The project provides an opportunity for learners to apply their web development and design skills in a real-world context, focusing on user experience and content management.

SEO Strategy Implementation for Helina Baby Inc.

Helina Baby Inc. is seeking to enhance its online presence and brand awareness through the implementation of a comprehensive SEO strategy. The project aims to provide learners with the opportunity to apply their knowledge of digital marketing and SEO techniques in a real-world context. The primary goal is to increase the visibility of Helina Baby Inc.'s website on search engines, thereby attracting more potential customers. Learners will analyze the current website, identify areas for improvement, and develop an SEO strategy tailored to the company's needs. This project will involve keyword research, on-page optimization, and the creation of SEO-friendly content. By the end of the project, learners will have a practical understanding of how to boost a brand's online presence through effective SEO practices.