Level UP: Non-profit fundraising toolkit development
Project scope
Categories
Communications Market research Marketing strategy MediaSkills
content creation communication google meet marketing press releases marketing materials brochures social media fundraising researchNumber of individual students required: 1
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
Objective: Research non-profit fundraising best practices and create a toolkit for 3rd party fundraising. The Toolkit to include branded marketing materials (such as posters, donation/pledge forms, brochures/flyers, press release etc) for various fundraising events (as example - lemonade stand, car wash, book sale, bake sale, BBQ etc), as well as instructional step by step guide of how to set up and deliver a fundraising event. All materials to be created and branded for our organization. Examples of similar toolkits such as Plan Canada fundraising toolkit https://plancanada.ca/fundraise-resources and Because I am a Girl Lemonade stand toolkit https://plancanada.ca/pink-lemonaid are great examples of what we are looking for.
Our goal at the end of this experience is: Fully developed and ready to launch toolkit product, as well as related marketing, website and social media communications to launch.
Other duties the student may complete could include: Social media imaging and marketing
We will communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, Google Meet, phone call, email)
Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
Meetings and email support as needed, will provide examples to use as a guide and outline of requirements.
About the company
The Canadian Congenital Heart Alliance (CCHA) is a national, volunteer-run registered charitable organization advocating on behalf of children and adults living with congenital heart disease (CHD). Mission: We advocate for and enrich the lives of people with CHD through awareness, education, research and support. Vision: To be the leading voice for enriching the lives of Canadians with CHD. Value Statement: Building a dedicated CHD community that fosters compassion, empowerment and collaboration. 1 in 100 babies are born with a congenital heart defect. Over 250,000 Canadians live with CHD, sadly, there is no cure. Most will require specialized, life-long cardiac care. At least half face the prospect of multiple surgeries and/or premature death, and many develop psycho-social challenges brought on by their condition, such as anxiety, depression, isolation and financial hardship. Fewer resources are available to those with CHD than other cardiac patients and CHD research is underfunded.