Physician and Clinic Facing Content Creation

Closed
NXTSTIM
San Diego, California, United States
Krishnan Chakravarthy
Founder and CEO
2
Preferred students
  • Anywhere
  • Academic experience
Categories
Marketing Product or service launch
Skills
presentations target audience visual assets content creation marketing patient monitoring emergency medical services brochures branding
Project scope
What is the main goal for this project?

The main goal for the project is to create content that is specifically targeted towards physicians and clinics, with the aim of educating and informing them about the products and services offered by NXTSTIM. This content should be designed to increase awareness and understanding of the company's mission and vision, as well as the benefits of its products and technologies. The three main product and service lines are below


  1. EcoAI TENS/EMS unit what it is and how is it different from other industry devices
  2. Remote Patient Monitoring and how can it be incorporated into practices
  3. NXTSTIM Track devices and monitoring services
What tasks will students need to complete to achieve the project goal?


- Researching and understanding the target audience of physicians and clinics.


- Developing written and visual content such as articles, brochures, presentations, and videos that effectively communicate the benefits and features of NXTSTIM's products.


- Collaborating with the marketing team to ensure the content aligns with the company's branding and messaging.


- Creating a content distribution plan to reach the target audience through various channels such as medical publications, conferences, and digital platforms.


- Analyzing the effectiveness of the content through metrics such as engagement, reach, and feedback from the target audience.


- Making improvements to the content based on the analysis and feedback received.



Final deliverables:


- A comprehensive set of physician and clinic facing content including written materials, visual assets, and a distribution plan.


- An analysis report on the effectiveness of the content and recommendations for future improvements.


How will you support students in completing the project?

We provide an incredible environment for working with a high speed and fast growing startup focused on disruption and finding innovative solutions to the neuromodulation space. The learners will work hands on in an environment that will involve a wide array of skill sets and push learners to expand their knowledge in a real world setting.

Supported causes
Good health and well-being
About the company

NXTSTIM which stands for "Next Generation Stimulation Technologies" was formed by Dr. Krishnan Chakravarthy MD, PhD with three major overarching goals and a singular vision to provide greater access to care. Today, chronic pain affects one sixth of the human population and within the US there are more than 50 million americans annually that suffer from chronic pain. The biggest impediment to neuromodulation therapies is the cost and accessibility of these devices to patients. Given only roughly 100,000 implantable cases yearly, we are reaching about 0.2% of the addressable patients. I believe that to address this healthcare disparity we need to rely on a campaign that focuses on access, cost and community. These three key pillars of our vision form our "BetterTogether" campaign. Great technology must not be cost-prohibitive and provide access to our global community. If we are willing to dedicate ourselves to meaningful change, then we have the imperative to push innovation to match the needs of our patients at the front lines. I think we are on an incredible journey to revolutionize pain care by providing best in class devices with a true global digital ecosystem. I have never been more passionate or proud of our team, mission and vision at NXTSTIM. We are the future!