Evermore is looking to develop a case for support for our organization that:

1. Communicates our Mission and Vision
2. Articulates our Impact
3. Builds our Credibility
4. Supports our Fundraising efforts
5. Engages our Stakeholders
6. Ties into our Strategic Planning
7. Holds our Organization accountable and promotes our Accountability and Transparency

A case for support will serve as a foundational document that inspires confidence, generates support, and drives the success of our organization's mission.

1. Mission and Vision Clarification: Begin by clearly defining the organization's mission and vision. This involves articulating the core purpose of the organization and the desired future state it aims to achieve.
2. Needs Assessment: Conduct a thorough needs assessment to identify the specific issues or challenges the organization addresses. This involves gathering data, conducting research, and consulting with stakeholders to understand the target population's needs and the broader context in which the organization operates.
3. Goal Setting: Based on the needs assessment, establish clear and achievable goals for the organization. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).
4. Impact Analysis: Evaluate the organization's past performance and impact to understand what has been achieved and where improvements or additional resources are needed. This involves collecting data, analyzing outcomes, and documenting success stories or case studies.
5. Audience Identification: Identify the target audience for the case for support, including potential donors, volunteers, partners, and other stakeholders. Tailor the messaging and content of the case for support to resonate with each audience segment.
6. Message Development: Develop compelling messaging that clearly communicates the organization's mission, goals, and impact. This involves crafting a persuasive narrative that highlights the urgency of the cause, the effectiveness of the organization's approach, and the importance of donor support.
7. Budgeting and Financial Planning: Create a detailed budget and financial plan that outlines the organization's funding needs and how donations will be used to achieve its goals. Be transparent about how funds will be allocated and the expected outcomes of different funding levels.
8. Design and Branding: Design the case for support to be visually appealing and aligned with the organization's branding guidelines. Use engaging graphics, photos, and storytelling elements to capture the reader's attention and convey the organization's message effectively.
9. Review and Feedback: Seek input and feedback from key stakeholders, including board members, staff, volunteers, and potential donors. Incorporate their suggestions and revisions to ensure the case for support accurately reflects the organization's mission and priorities.
10. Distribution and Promotion: Develop a plan for distributing and promoting the case for support to the target audience. This may include sharing it through email campaigns, social media, direct mail, events, meetings, or presentations.