Helina Baby Inc. is seeking to gain valuable insights from the data collected through its digital platforms, including Hot Jar, Squarespace, and a chat feature. The goal of this project is to analyze user interactions and behaviors to enhance customer experience and optimize website performance. Learners will apply their data analysis skills to interpret patterns and trends within the data, providing actionable insights for the company. The project involves cleaning and organizing the data, performing exploratory data analysis, and visualizing key findings. By the end of the project, learners will have a comprehensive understanding of how data can drive business decisions and improve user engagement.

The project deliverables include a detailed report and a presentation summarizing the key insights derived from the data analysis. The report should include data visualizations, such as charts and graphs, to effectively communicate findings. Additionally, learners will provide recommendations for improving user experience based on the analysis. The deliverables will demonstrate the learners' ability to apply data analysis techniques to real-world business scenarios.