Riipen Level UP 🚀
Riipen Level UP 🚀
Log in Sign up

Social Media Strategy Project for Non-Profit

Closed
Canadian Congenital Heart Alliance
Canadian Congenital Heart Alliance
Jennifer Graham
Jennifer Graham She / Her
President
(15)
3
Project
Academic experience
100 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy Media
Skills
scheduling sprout social social media strategy social media social networks
Details

Project Summary

To develop a social media strategy that engages supporters and helps us achieve organizational growth goals

Project Scope

Our organization is able to offer a class project for a team of students.

Project Objectives

  • Analyze the presence of the organization on various social media (Facebook, Twitter, Instagram)
  • Conduct a review including SWOT analysis. Compare to what other similar charities are doing, what works. Provide report on results and insights gained
  • Determine which social platform(s) to focus on (feel free to propose another social network that may suit best)
  • Evaluate and recommend 3rd party platform to manage SM channels (content, scheduling, authorizations etc) based on budget and resources (Hootesuite, SproutSocial, Cinchshare etc)
  • Help define our target audience
  • Find What type of content best performs/ on which platform
  • Create a social media strategy for each SM channel (may differ for each channel) that describes type of content, culturethat includes content calendar (cause/awareness days) to boost engagement, increase followers and increase donations
  • Build a bank of evergreen social media content
  • Request CCHA Member stories and photos
  • Determine weekly and monthly goals; what is the ideal number of posts per day/week

Our goal at the end of this experience is to: Increase engagement and value added content on social media

Deliverables
No deliverables exist for this project.
Mentorship

Introductory presentation and project kick off discussion with project team. Status updates monthly as minimum or as needed.

Our team is available to answer any questions and clarify objectives or tasks.

About the company

Company
https://www.cchaforlife.org/
0 - 1 employees
Hospital, health, wellness & medical, Non-profit, philanthropic & civil society

The Canadian Congenital Heart Alliance (CCHA) is a national, volunteer-run registered charitable organization advocating on behalf of children and adults living with congenital heart disease (CHD). Mission: We advocate for and enrich the lives of people with CHD through awareness, education, research and support. Vision: To be the leading voice for enriching the lives of Canadians with CHD. Value Statement: Building a dedicated CHD community that fosters compassion, empowerment and collaboration. 1 in 100 babies are born with a congenital heart defect. Over 250,000 Canadians live with CHD, sadly, there is no cure. Most will require specialized, life-long cardiac care. At least half face the prospect of multiple surgeries and/or premature death, and many develop psycho-social challenges brought on by their condition, such as anxiety, depression, isolation and financial hardship. Fewer resources are available to those with CHD than other cardiac patients and CHD research is underfunded.