We want to be recognized in our community and nationally for the work that we are doing. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us as we are planning to launch our app.

Students should be prepared to:

• Help us refine our story to something compelling and news-worthy
• Write up press releases around multiple news-worthy stories
• Identify media outlets that are most beneficial to us/most likely to pick the story up
• Send press releases and establish positive rapport with media contacts
• Secure media exposure for our organization

The final deliverables should take the form of:

• Press releases that are ready to be published
• A list of media outlets that we can partner with along with contacts
• Communication established with those media outlets and conversations underway promoting the press releases

Students will connect directly with the employer for mentorship throughout the project and we will provide feedback on the angle and strategy.