Developing a Sales Strategy for The Brdge
Project scope
Categories
Communications Market research Competitive analysis Sales strategySkills
sales strategy marketing planning pricing strategiesThe goal of the project is to create a sales strategy to draw consumers in to explore The Brdge platform that offers home-cooked catering for large and small events alike. This will involve several different steps for the students, including:
- Researching the current market and trends in the catering industry.
- Analyzing The Brdge's current customer base and identifying potential customer segments.
- Developing a comprehensive sales strategy to target potential customers.
- Creating a marketing plan to promote The Brdge's services.
- Developing a pricing strategy to maximize profits.
- Testing the developed sales strategy and making improvements based on feedback.
By the end of the project, students should demonstrate:
- Understanding of the current market and trends in the catering industry.
- Understanding of The Brdge's current customer base and potential customer segments.
- Creation of a comprehensive sales strategy to target potential customers.
- Development of a marketing plan to promote The Brdge's services.
- Development of a pricing strategy to maximize profits.
- Testing of the developed sales strategy and making improvements based on feedback.
Mentorship and the opportunity to meet with the founder once a week to discuss ideas and brainstorm. Access to previous sales strategy ideas
About the company
The Brdge is a pioneering online marketplace dedicated to bringing ready-to-eat home-cooked food to consumers. Our platform serves as a bridge connecting food enthusiasts with a diverse range of food vendors, ranging from startup food entrepreneurs to well-established restaurants, all while providing local food delivery services. Our core mission is twofold: to offer convenient access to authentic, home-cooked meals and to make food entrepreneurship all-inclusive, making it accessible for all individuals whether they choose to pursue it part-time or as a full-time endeavor.